Our verification standard is straightforward: factual claims need evidence that readers can trace. This applies to everyday guides as well as subjects involving health, safety, money or relationships.
Choose sources suited to the claim
We prioritise original research, official records, recognised public authorities and direct product documentation when relevant. A retailer’s marketing claim should not be treated as independent proof. We consider the date, context, limitations and possible conflicts of a source.
Check context as well as wording
Statistics need their original population, timeframe and meaning. Research findings need context about study design and uncertainty. Quotations should preserve the speaker’s meaning. Images and examples should not imply evidence they do not provide.
Describe experience accurately
We distinguish research, personal experience and hands-on product testing. We should not invent credentials, testimonials or testing results. Tools, including AI systems, are not substitutes for original sources.
Keep the record useful
Information can become outdated. We review reported issues and update or correct material when needed. Our archive includes earlier content and formats; a recent modification date is not a guarantee that every claim has been rechecked.
Ask us to check something
Send the article link and the claim that concerns you, with supporting sources if available. Our corrections policy explains how we handle reported errors.